Look around us: Though we (persons, organizations and corporations) are special in some ways, yet we are almost all commodities - except the very few that display the recurring pattern of major changes and influences such as Jobs, Apple and Google. Without the clarity of this WHY, the life of a person, the leadership, and the products and services offered by a corporation are all fuzzy and treated as commodities. The central theme of this book is WHY - the essence, the core, the purpose of a person's life, of leadership, and the starting point of a corporation. This book can be considered the MASTER book to be read before reading books like 'From Good to Great', 'Stall Points', 'The Innovator's Dilemma' and the follow-on books, 'Crossing the Chasm'. All the top business schools should reevaluate their curriculum based on this book! All the top business consultants should reconsider their theories and recommendations based on this book! All the writers on leadership should read this book and revise their theories! All political leaders in the world should read this book! All board of directors of corporations should read this book and learn how to select the next CEOs!. The prime examples of this kind of leaders quoted in this book are Steve Jobs, Martin Luther King, Jr., and the Wright Brothers. The core of this book is about the kind of WHYs that a special kind of leaders has that enable them to have the natural recurring pattern of inspiring, influencing and changing people and industries. However, this book offers the best angle to understand his motivation and influence.)

(Of all the books that study Steve Jobs, this is probably the best one although it is not a book on Jobs' biography. The most prominent example is, of course, Steve Jobs who displayed a recurring pattern of changing one industry after another. It is about a very small group of leaders that achieve disproportionate amount of influences in their industries/areas compare to other leaders. This book is so exciting to read that I read it three times! The beginning of the book said it extremely well - This book is about an unique kind of leadership that has the natural recurring pattern of inspiring, influencing and affecting people. If I could give this book 10 stars, I would! This book beats many other books. THIS IS THE GREATEST BOOK EVER PUBLISHED IN THE LAST 10 YEARS!!!

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